Monday, February 20, 2012

Cvstos brings unique watches to Doha show

A rich array of watchmakers and jewellers from the countries in Europe, the Middle East and the US are showcasing their latest creations at the Doha Jewellery and Watches Exhibition, which began at the Doha Exhibition Center yesterday.

Sirmakes poses with a PSG jersey at the Cvstos booth at Alfardan Jewellery pavilion


One of them is Cvstos - the Time Keeper, which has brought two different lines of unique watches - namely the Jetliners and the customised watches for Paris Saint German (PSG) - to the exhibition.
During Spring 2004, Cvstos co-founder and chief executive officer Sassoun Sirmakes decided to branch out and create Cvstos, an independent brand, by teaming up with one highly talented partner - Antonio Terranova.

Taken directly from the Latin for “guardian”, the name Cvstos was freely inspired by the boundless creativity of an exceptional team of complementary talents, each one fired by a burning passion to produce one-of-a-kind timepieces.

Illustrating a powerful holistic concept, the Cvstos style embraces a particularly modern approach to design, one that manifests itself in the perfect balance between traditional watchmaking and state-of-the-art innovation.

“Custodian of a new watchmaking era with a firm eye on the future, Cvstos proposes a comprehensive line of creations, ranging from an automatic movement with twin time zone and instantaneous calendar through to an exceptional minute repeater tourbillon sport, the jewel in the Concept-S crown, which adds an ultra-contemporary, yet sporty dimension to the most sophisticated traditional watchmaking complications,” Sirmakes yesterday explained.

 According to him, Cvstos, which is participating in the DJWE for the second time, has brought the two lines of exquisite watches to Qatar to woo sports lovers as well as those who love classics and technical watches.

“Our watches are useful watches in that they are very sporty and yet light, better and precise and our creations are made with the best quality materials such as one of the watches we are showcasing here is made of a gold mix with titanium and heat-resistant leather for straps. One of the Jetliners, specially designed for Qatar, is made with diamond pieces and the majority of our watches are see through,” he explained.
Some of the watches cost $9,000-13,000, he said.

On a purchase of any of the PSG branded watch, a buyer will receive one autographed jersey by  PSG players as souvenir.

Cvstos, whose focus is presently on producing men’s watches, plans to start making technical watches for ladies soon, he disclosed.

from GulfTimes

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